|
|
|
| company overview |
| |
| Mobile advertising offers a lot of promise. For the first time brands and advertisers can reach a mass market, individually. Consumers stand to gain from new and subsidized services. However, mobile advertising also demands fresh thinking. The medium is new, its methods and metrics are yet to be established, and the device is unique. Privacy and appropriateness of content are more important than ever before. Players who have never previously worked together must come together as willing partners and the business processes across their industries must be bridged. |
| |
| Zad Mobile puts a new face on mobile advertising. We bring together a network of participants including advertisers, operators, and content publishers - and link their work processes towards a common goal. We connect brands and advertisers to the providers of mobile ad inventory. We provide a mobile advertising platform and technology infrastructure to build, manage and measure effective mobile campaigns and efficiently serve the ads they generate. These may be run across multiple mobile services including SMS, MMS , pre- and post-call, mobile internet, WAP, video, games and downloads.We complement all this with a set of consulting and integration services for end-to-end ad management, from ad inception to execution. |
| |
| Zad Mobile is based in San Francisco and has offices in London, Shanghai and St.Petersburg. |
| |
| |
| |
| Our Approach |
| |
|
We believe that user acceptance is at the core of successful mobile advertising. So, this is where we innovate. As a personal device, the mobile phone puts a higher burden on the ad industry. Ads must be very relevant, non-intrusive and respect consumer privacy. They must be driven by user permission and choice. We use available and permitted consumer information to develop effective models of users. We use this to predict consumer interests and get the right ads to the right audiences, using the most appropriate services. We have established partnerships to bring new consumer value-added services - like search and location-based services - that may be enabled through advertising. We invite you to try us out.
|
| |
| |
|
|
|
