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| Our sales and professional services consultants will partner with you throughout the process to ensure you get the most of your ad inventory or advertising dollar. Our team is highly skilled in the following areas: |
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Inventory pricing strategies:
There are numerous ways to price inventory based on the media type, location of ad in media, targeting level, number of impressions, click-throughs, and click-to-buys. Our sales team can share with you effective pricing methods for mobile inventory based on your business goals.
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Inventory classification and presentation:
Inventory is showcased to advertisers through our network and advertising platform. Our team can help you present your inventory to optimize revenue and to classify the inventory to match appropriate brands.
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Campaign planning:
Our experts can help you build effective and engaging mobile ad campaigns including recommending the most effective channel (SMS, MMS, WAP, Video…) and strategy to engage mobile users.
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Effective targeting strategies:
Getting the mobile ad to the right user is key to mobile advertising success and there’s a wealth of data available from different sources to help you do that: operator profiles, CRM databases, advertiser customer intelligence, customer provided information, behavioral data and inferred data. Zad Mobile can advise on the most reliable customer data and the best way to leverage it for effective targeted advertising.
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Consumer privacy regulations and adherence:
When is opt-in required for mobile ads? What is double opt-in? Zad Mobile is up on all the industry regulations and operator policies to ensure that your mobile campaigns adhere to industry policies. Our product has these parameters for customer permissions and protection built right in.
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Measurement and analysis:
Measuring results is critical for any investment. Our platform has built in reports, but our professional services team is happy to work with you to build custom reports to measure effectiveness of campaigns and inventory revenue to show ROI for your advertising investment.
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| We’re happy to support you with consulting services at any level to meet your business goals. |
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