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| solutions operators |
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| How do I turn on ad revenue while maintaining customer loyalty? |
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| Generate new revenue from mobile advertising |
| Mobile is the new medium. It's personal, rich and interactive. Demand for mobile ad space outstrips available supply. As an operator you hold a rare asset – a subscriber base and a multitude of voice and data services to them. Zad Mobile can help you unlock the advertising potential within this portfolio of services. We make this happen in a way that reduces your risk. But above all, we put you in control. |
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| Add subscriber value |
| Research substantiates that subscribers will accept advertising when they see value. Precedents abound – on the Internet and elsewhere. Relevant content constitutes value. Subsidized mobile services offer value. Preferred treatment offers value. Our system lets you tap into each of these methods, and others, but we don't impose any on you. The choice is yours. We've constructed a sophisticated, dynamic user model that captures consumer interests, attitudes and propensities by tracking behavior. This will help get the right ads to the right people. You get the best price for your ad space and you keep subscribers happy. |
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| Choose from several options |
| The mobile phone is the world's first all-in-one device. Your subscribers use it for information, communication and entertainment. You engage them in multiple ways. Each offers a unique and appropriate occasion for relevant ads. Zad Mobile ad-enables a broad range of your voice, messaging and data services. We also offer new, compelling value-added services that are ad-enabled. We work with you to optimize your ad revenue across all of them. |
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Key Benefits |
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• Generate new revenue from |
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mobile advertising |
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• Add subscriber value |
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• Choose from several options
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Ad Options |
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• SMS, MMS
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• Mobile Internet |
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• Audio
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• Video |
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• Games & downloads
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• Pre/post Call |
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Download brochure |
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