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| solutions overview |
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| We excel in four essential functions and innovate in each of them. |
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| Present mobile ad inventory |
| The mobile phone is the first device that combines information, entertainment and multiple communication methods under a single, portable package. As such, it offers several ways to reach the user, each an opportunity for targeted advertising. But this must be done wisely, so the user is engaged rather than alienated. That's where we come in. We present a simple and consistent view of ad spaces across multiple mobile services by hiding underlying complexities and dissonances. We use rate cards and other accepted ways to present the inventory. |
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| Reach the right audience |
Myriad mobile services. Text, audio, images, video and other formats. Billions of users. When it comes to targeting, the combinations will leave your eyes crossed. We use automated targeting and prediction to organize matters. Our system observes subscriber use of mobile services and their responses to ads. We use clever and proprietary algorithms to blend these inputs into an adaptive, yet consistent, user model. So ads placed on the system get matched up with appropriate users. You can even preview how they might run. We make it easier on you to reach the right audience.
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| Enable purchase |
| Budgets for campaigns and ads may be set within the system. A hierarchy of permissions and roles facilitate control and authorization. Once this is in place, ad space may be bought right off the system through multiple pricing methods like CPM, CPC, and CPA. Actual prices may be negotiated off a rate card or cleared through an online bid. You choose.
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| Present verifiable results |
| You cannot manage what you cannot measure. So we track everything for you from delivery metrics like verified impressions, to response metrics like clicks and actions, and derived metrics like unit revenue. Now decisions can be driven by performance and repeat mistakes avoided. |
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A Telco-grade system: |
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• Best practices in data and
process security to
safeguard your data
• Scales seamlessly to grow
with your mobile business
• Open architectures to allow
interoperability with other
systems and processes
• Modular design to preserve
and extend your investment |
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Download brochure |
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